Revenue Diagnostic™

Diagnose the problem. Stop Guessing. Start Winning.

Before you build, you must understand. We’ll create an evidence-based map of your current sales motion and highlight the specific interventions that will move the needle.

Core Activities

Win/Loss Analysis

Review closed and lost deals across the past 12 months to surface patterns in objections, champion quality, pricing sensitivity, and competitive dynamics.


Rep Performance Deep Dives

Interviews and ‘ride-alongs’ with your current sellers to document qualification behavior, discovery technique, and pricing comfort.


Customer Research

Interviews with recent customers and near-wins to understand what drove purchase decisions and what nearly killed deals.


Performance Benchmarking

Quantify: leads/month, lead→qualified conversion, qualified→close conversion, average deal size, sales cycle length by segment, and win/loss by competitor.


Dream 100 Targeting Framework

A prioritized list of 100 high-probability accounts with profiles, likely spend signals, and suggested outreach pathways.

Deliverables & outcomes

By the end you’ll have clarity on where to invest, who to hire or coach, and which processes to build. No speculation — a short, prioritized action list that creates immediate impact.

A Diagnostic Report summarizing findings with prioritized recommendations.


Baseline metrics and a clear statement of What ‘Good’ Looks Like (WGLL) for Vecteezy.


A roadmap for the next phase that targets quick wins and scale, while addressing structural gaps.


The Dream 100 prospect list and initial outreach sequencing.

Ready to Build Predictable Revenue?

Let's talk about which approach makes sense for your business.

Schedule a Conversation

No pressure, no sales pitch—just a conversation about your challenges and whether I can help.