GTM Structure & Strategy Planning
Design the solution. Build the revenue engine that fits your business.
Why It Exists
Go-to-market isn’t one-size-fits-all. Every company reaches a point where what used to work… stops working. Maybe you’ve outgrown your founder-led sales model, expanded into a new segment, or hit a plateau.
Swails Advisory helps you design the next version of your revenue engine — one built intentionally around your market, motion, and team. The result is a clear GTM structure that drives alignment, accountability, and predictable growth.
What You Get
ICP Definition & Segmentation
Identify your ideal customers, prioritize target segments, and align GTM focus on the highest-value opportunities.
Sales Process Design
Map your buying cycle to a repeatable, measurable sales motion that matches how customers actually buy.
Org & Role Architecture
Map your buying cycle to a repeatable, measurable sales motion that matches how customers actually buy.
Territory & Quota Models
Build scalable structures for coverage, fairness, and performance tracking.
Win/Loss & Positioning Analysis
Understand why you win and lose, then use that insight to refine messaging and targeting.
Cross-Functional Alignment
Create a seamless handoff between marketing, sales, and success — ensuring accountability at every stage.
GTM
Blueprint Sprint
Intensive strategy sprint
Best for: Startups or scaleups designing first or next GTM motion
Timeline: 4–6 weeks
Revenue
Engine Overhaul
Deep-dive assessment & rebuild
Best for: Growth-stage orgs restructuring or pivoting to new segments
Timeline: 8–10 weeks
Executive
Advisory Retainer
Ongoing strategic partnership
Best for: Leadership teams needing continued GTM alignment & accountability
Timeline: Monthly
(All packages include discovery sessions, design documentation, leadership workshops, and follow-up coaching.)
Ideal For
● Early-stage companies building their first scalable sales motion
● Growth-stage teams plateauing in revenue or efficiency
● Organizations expanding into new markets, products, or segments
● Founders seeking structure before hiring senior sales leadership
Why It Works
Tailored, not templated — built around your market, motion, and goals
Cross-functional by design — aligning sales, marketing, and success around shared metrics
Built for scale — a GTM foundation that supports the next stage of growth
Actionable outcomes — you leave with a clear operating model, not a slide deck
Example Outcomes
● Defined ICPs and segmented GTM strategy that clarifies focus
● Rebuilt sales process aligned to modern enterprise buying behavior
● Improved rep productivity and conversion through clarity and structure
● Cross-functional alignment between marketing, sales, and success
Ready to Build Predictable Revenue?
Let's talk about which approach makes sense for your business.