Fractional Sales Leadership

Drive the results. Fractional Sales Leadership for Growing Companies

Build the sales engine you need—before you hire for it full-time.

At Swails Advisory, we help founders and leadership teams design, build, and scale high-performing sales functions—without the overhead of a full-time Head of Sales.

Through fractional leadership or consulting retainers, we bring the strategy, structure, and accountability your business needs to reach repeatable revenue faster.

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Where We Create Impact

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Go-To-Market Clarity

Define your ICP, positioning, and winning sales motion

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Sales Process Design

Build a repeatable playbook that your team can execute

Pipeline & Forecasting

Bring structure, metrics, and accountability to your pipeline

Hiring & Onboarding

Help you hire and ramp your first (or next) reps successfully

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Coaching & Enablement

Uplevel your current team through practical, deal-based coaching

Reinforcement & Ongoing Support

Post-training check-ins, pipeline reviews, and coaching to embed new behaviors over time.

Engagement Models

Fractional Head of Sales

Strategic leadership, weekly ops reviews, GTM execution

Ideal for: Companies building a repeatable motion

Sales Coaching & Enablement

Weekly rep coaching, pipeline reviews, sales frameworks

Ideal for: Teams needing accountability & improvement

Sales Audit & Playbook Sprint

30-day sprint to audit process & create a custom playbook

Ideal for: Founders seeking clarity & structure

Flexible retainers and hybrid setups available.

Why Fractional Works

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Senior impact, fractional cost — get 20+ years of expertise for a fraction of the FTE spend

Built for your stage — scale leadership as your GTM matures

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Momentum now, flexibility later — transition to full-time when ready

No idle time — pay for outcomes, not overhead

Example Scenarios

● "We’re ready to grow, but our founder is still managing sales."

● "We’ve hired a few reps, but performance and consistency are uneven."

● "We need GTM clarity before we scale headcount."

Ready to Build Predictable Revenue?

Let's talk about which approach makes sense for your business. No pressure, no sales pitch—just a conversation about your challenges and whether I can help.

Schedule a Conversation